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Marketing & Communications Briefs
2019
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The Philosophy Behind Patagonia, the Outspoken Outdoor Brand
April 11 | JP Kuehlwein, Marketing Principal, M&C Center, The Conference Board | Comments (0)How does an active wear brand become an activist icon? Deliberately or despite itself? Can product, purpose, profit, and politics mesh—or do they risk unraveling? And what’s the story behind the unconventional Patagonia beer? These questions and more will be answered in The Conference Board Marketing and Communications Center's April Monthly Chat.
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10 Ways for Your Communications Team to Respond to Sensationalized News Stories and Maintain Your Organization’s Reputation
April 10 | Sheri Rothman, Former Senior Writer, The Conference Board | Comments (0)How do you respond when someone publishes a story about you that isn’t true? Here’s how Mayo Clinic handled such a situation in August 2018 when CNN ran this: “Escape from the Mayo Clinic: Teen accuses world-famous hospital of ‘medical kidnapping.’”
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Linking Internal Communication to Business Results
April 02 | Lise Michaud, Founder, IC Kollectif | Comments (0)Is your organization evaluating its internal communication in a way that makes business sense? Measures of internal communications often focus on intranet usage or employee satisfaction or engagement. Companies rarely measure employee attitude or behavior change, understanding of key messages, or internal communication’s impact on strategic and financial objectives. These and a range of other metrics will give more insight into the effectiveness of internal communication on business results.
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Influencers Podcast: Mayo Clinic's Response to Sensationalized Story
March 25 | Alex Parkinson, Former Communications Institute Co-Leader, The Conference Board | Comments (0)How would you react if CNN ran a sensational, one-sided story about your organization? When this happened to the Mayo Clinic in 2018, their response was swift and multi-pronged. Amy Davis, head of communications at Mayo, tells the story and offers crisis management advice, starting with this: First, focus on your employees to make sure they feel supported.
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What Executives Think About Data Privacy, Security, and Regulation
March 22 | Alex Parkinson, Former Communications Institute Co-Leader, The Conference Board | Comments (0)In the face of data privacy compliance, do you take the easy route and do the bare minimum, or do you innovate? New research from The Conference Board Marketing and Communications Center has found that while 58 percent of the US marketing, tech, and compliance executives we surveyed agreed that regulatory compliance offers an opportunity for innovation, most haven’t yet taken the next step to actually turning customer privacy concerns into a competitive advantage.
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Off the Shelf Podcast: Diversity in Public Relations and Corporate Communications
March 08 | Alex Parkinson, Former Communications Institute Co-Leader, The Conference Board | Comments (0)If an industry reported in 2017 that it was 81 percent Caucasian, would you say there’s a problem? The public relations and corporate communications industry says yes and it's fighting to improve those numbers. This interview with Joe Cohen, Chief Communications Officer, Axis Capital and President, PRSA Foundation, and Judith Harrison, SVP of Diversity and Inclusion at Weber Shandwick, dives into a new book, Diverse Voices: Profiles in Leadership.
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DPR and CCPA: Managing your data privacy strategy in a new era of digital regulation
February 26 | Susan Stewart, Senior Publishing Writer | Comments (0)New privacy regulations are dramatically changing the atmosphere around business data and communications. What was once a mad rush to leverage consumer data is becoming a panicked effort to ensure security and maintain consumer trust.
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Do You Know Your Business Transformation Story?
February 12 | Jeff Pundyk, Senior Fellow, The Conference Board Marketing and Communications Center | Comments (0)Organizations are at a critical juncture as they try to balance long-term vision with short-term performance. The key to making this balance work is delivering thoughtful, consistent, and clear communications to employees, customers, and partners.
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Internal Communication and the Licence to Operate
February 07 | Lise Michaud, Founder, IC Kollectif | Comments (0)internal communication professionals need to do a better job of demonstrating their value to senior leadership. To be considered trusted advisers and counselors by executives and senior leaders, internal communication professionals should, among other things, assess and measure their value, bring unique insights, and better understand the financial metrics used by business leaders.
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Eight Years Later, What Did We Learn from Watson Winning Jeopardy?
January 16 | Mike Moran, Chief Product Officer, SoloSegment | Comments (0)Artificial intelligence (AI) is seen by some as a magic solution to every business problem, by others as ineffective. IBM’s computer Watson may have won “Jeopardy!” (magic!) but Watson made some ridiculous errors (ineffective!). The IBM computer didn’t understand puns or irony. Humans do. AI is neither magic nor ineffective; it’s a technology that can augment human judgment not replace it. Understanding the strengths and limits of AI helps companies to implement it wisely.