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FEBRUARY 14, 2024
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Copy LinkThere is tremendous apprehension about the potential of generative AI —technologies that can create new content such as text, images, and video — to replace people in many jobs. However, one of the biggest opportunities generative AI offers is to augment human creativity and overcome the challenges of democratizing innovation.
In the past two decades, companies have used crowdsourcing and idea competitions to involve outsiders in the innovation process. However, many businesses have struggled to capitalize on these contributions. They’ve lacked an efficient way to evaluate the ideas, for instance, or to synthesize different ideas. Generative AI can help overcome those challenges, the authors say. It can supplement the creativity of employees and customers help them produce and identify novel ideas—and improve the quality of raw ideas.
In this Masterclass, Tojin Eapen, Head of the Global Innovation Center at Innomantra explores, challenges and opportunites in this new age.
These virtual, educational sessions offer cutting-edge perspectives in key relevant areas such as strategy, future fitness, innovation, and leadership - delivered by global experts in the fields.
If you would like more information on the series or would like to register a group get in touch with egeisinger@tcb.org. You can view upcoming and previous Masterclasses from the series below.
