The number of companies that identify as “purpose driven” has increased exponentially, however, having a purpose statement is just the starting point– today’s senior leaders have prime responsibility for ensuring their corporate purpose is an authentic and energizing force.

In this webcast, Adriano Bruno, Former CHRO at Erste Group, and Maria Pejter, Head of Human Resources at A.P. Møller Holding, will share their insights about how to ensure purpose remains relevant in volatile times and helps drive the organization’s strategy, vision, values, and behaviors.

This requires both clear ownership and leadership from the C-suite but also practical steps to ensure that workers are attracted to and connect with the purpose and look to it as a compass to guide behavior and decision-making at all levels of the business.