The Time is Now

About the Series

2020 marks the year that America's minorities under the age of 18 are projected to become a combined majority [51%] vs. Non-Hispanic Whites [49%]. In this new decade, cultural literacy will become vital for marketers as this new multicultural consumer comes of age.

ign up for The Time is Now series which includes four webinars:

• The Cultural Intersection of Politics, Issues & Movements: Learn more about how GenZers and their parents view themselves, the world around them, and what political and social issues are important to them.
• Marketing Faces the Multicultural Majority: A look at Gen Z and their parent's customer values and brand loyalty
• Media, Technology & The Escalating Power of Culture in Content An update on the tech devices and media platforms preferred by Multicultural consumers
• Welcome to The Evolution! An advanced cultural literacy course including a deep dive into the “Cultural Closets” of Black & Hispanic Gen Z's and their parents.

PLUS, a planned Shopping webinar with additional external presenter(s) will provide greater detail on Gen Z and their families, deepening knowledge & understanding of the Multicultural majority and its impact.