New Paths for Customers, Products, and Brands
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New Paths for Customers, Products, and Brands

Increasingly, customers value the experience of using a product more than the product itself. How will companies enhance customer experience? How will they shift to customer-centric, service-based cultures and structures? The panel explores how this seismic shift will change strategic roles in marketing and customer experience.

Ivan Pollard, Global Chief Marketing Officer, General Mills

Vicki Poponi, Vice President, Digital Customer Journey, American Honda Motor Co., Inc.

David Iudica, Global Vertical Consumer Insights, Facebook

Moderator: Steve Odland, President and CEO, The Conference Board

New Paths for Customers, Products, and Brands True

Speaker

Steve Odland

Steve Odland Steve Odland

President and CEO
The Conference Board

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