All Briefs

Jim Stengel, 2017 American Marketing Association Hall of Fame inductee and former Global Marketing Officer (GMO) at P&G sat down with The Conference Board’s own JP Kuehlwein to discuss how to translate purpose into powerful brands and profits, partner with startups, and remain helpful during the COVID-19 crisis.

One of the striking features of COVID-19 is that it appears to be much more dangerous for older people than for younger people. As a result, older people are more likely to stay at home and avoid having other people enter their home. As older Americans will experience a longer and more extreme social distancing, they are likely to cut back on spending more than younger people.

Michael Sussman, Ph.D. and CEO of the BAV Group and Sandrine Martin, Analytical Brand Strategist of the BAV Group joined JP Kuehlwein of The Conference Board to discuss how one can assess the “strength of a brand’s equity across time, categories, geographies, social media, and in people’s minds.”

The actions we take and leadership we provide in supporting our organizations and communities through this crisis will strengthen their trust in us and our ability to once again rise to future challenges.

Two months ago, corporate citizenship and philanthropy professionals were primarily treating COVID-19 through their disaster relief plans and focusing on China. Now is the time to shift gears by looking at our own communities and the most vulnerable.

With the focus on the health and safety of staff and partners, how do you balance your work between planning for the impacts of COVID-19 and identifying alternative volunteer experiences for workers in response to travel restrictions and cancelled events?