All Briefs

The current reality is that many organisations have moved ahead with well-being programs but are much more hesitant about developing their response to serious mental health issues. Ignoring this issue is no longer a viable option in a world of talent shortages and will only result in a waste or dismissal of the valuable talent provided by potentially up to a third of possible candidates for promotion and professional development. By engaging with this issue and believing they can make a positive

The Western Union Foundation has established a new goal to invest $15 million within three years, with a focus on empowering displaced and marginalized youth to succeed in today’s technology driven global economy. I recently spoke with Elizabeth Roscoe, Global Head, Corporate Brand and Purpose, and Executive Director, Western Union Foundation, about the investment. This is an excerpt of our conversation.

Would having nonprofits publicly disclose their donors help to maintain the integrity of the nonprofit community as it navigates recent scandals? With rare exceptions, nonprofit organizations are not required to disclose the names of their donors to the public. But these organizations are formed for the public benefit and are exempt from paying taxes on their income, so it might be time to expect increased transparency.

It is no longer enough to be an expert in communications to succeed as a communications professional. A recent research brief titled The Case for Business Acumen published by IC Kollectif spotlights key findings from primary and secondary research on the importance of business acumen for internal and external communications professionals.

Can companies boost job satisfaction by better incorporating purpose into their strategies and processes? The Conference Board’s latest job satisfaction report found that 53.7 percent of workers are satisfied with their jobs, but by adding strategies grounded in purpose, some of the job components with which workers are least satisfied could be improved.

Tim Leech makes the case why there are more than three lines, and more than just “defense,” in effective risk management – and why the Institute of Internal Auditors should adjust course.

Airbnb gives consumers choice. Lyft can get you anywhere, anytime. TOMS makes your purchase count for two. Today’s companies significantly impact consumer behavior, from what you do to how you do it, and everything in between. The corporate role in disaster philanthropy—and influence over consumer and employee giving trends—is no different.

We need a new conceptual model that incorporates the idea that intangible assets directly connect to business strategy. That way, they can financially impact both revenue growth and shareholder value. After all, a company develops its brand to improve its bottom line because consumers prefer to purchase from companies they know and favor. The same holds true for investors who buy the stock of companies they know and trust.

Developing compelling strategic communications is essential to successfully creating and implementing strategy across the enterprise—but it also touches the preparation of annual leadership team and shareholder meetings, large M&A deals, investor roadshows, divestitures, reorganizations, and a host of other high value, high stakes strategic events. It is present at every moment when you need to move an organization forward.