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All Briefs
2019
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The Changing Nature of Influence—from Lil Miquela to Fashion Ambitionist
July 16 | Susan Getgood, Vice President - Product Innovation, SHE Media | Comments (0)With virtual influencers and sponsored Instagram stories, is influencer marketing still... influencer marketing? Yes. And no. Or at least, it is not consumer-to-consumer influencer marketing grounded in the genuine authentic endorsement of a consumer sharing her story and experiences with a product with her friends and yes, followers. Done right, it is about harnessing consumer passion for brands and connecting them to opportunities to share their love in the context of their own story.
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Atlanta Communities Show Benefits of Long-Term Collaboration
July 16 | Tony Tapia, Program Director, Philanthropy & Engagement Council | Comments (0)What can be achieved when businesses, nonprofits, and governments come together to create solutions for local communities? Two examples in Atlanta, City of Refuge and East Lake, are demonstrating how long-term collaboration can deliver benefits across the board.
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The Road to Gender Equality: Please Take This Important Survey on Gender and Leadership in PR
July 11 | Tina McCorkindale, President and CEO, Institute for Public Relations | Comments (0)As the U.S. women’s national soccer team celebrated their second straight victory in the World Cup, chants demanding “equal pay” erupted from both players and fans. This isn’t the first time, nor will it be the last, that gender discrimination and inequity will be in the media spotlight.
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Is There a Role for Philanthropy in Renewing Democracy?
July 10 | Timothy J. McClimon, President, American Express Foundation | Comments (0)Has the world of organized philanthropy done everything it can to shore up democratic values and aspirations? A new report details the findings of a symposium of foundations and nonprofit leaders that discussed the role of philanthropy in addressing the deepening cleavages in American society.
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NIRI President: Boards Paying More Attention to IROs
July 10 | ESG Center | Comments (0)Investor relations executives or officers (IROs) are slowly starting to move on to public company boards and into the C-suite, according to Gary LaBranche, president and CEO of the National Investor Relations Institute (NIRI).
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For Best Results, Involve Your Employees
July 08 | Bob Nelson, Ph.D., President, Nelson Motivation Inc. | Comments (0)If you get employees involved in planning recognition activities, you’ll often end up with better activities that are more valued by your employees.
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Employee Engagement: Why it Matters For Workers Enrolling in Benefits
July 08 | Rebecca L. Ray, PhD, Former Executive Vice President, Human Capital, The Conference Board | Comments (0)Employees are struggling to select their benefits. Jargon, lack of communication and poor understanding are some of the issues that plague workers when deciding on 401(k)s, health plans and other benefits, says Rebecca Ray, executive vice president of human capital at the Conference Board.
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On Governance: President Trump’s Executive Order and Shareholder Engagement on Climate Change
July 03 | Nell Minow, Vice Chair, ValueEdge Advisors | Comments (0)There is a great deal of evidence about the increasing sophistication of the assessments that investors, insurers, and others use in applying ESG indicators to evaluate risk and return. The President’s executive order brings the impact of climate change on retirement investments to the fore.
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There's More to Content Marketing than Marketing
July 02 | Jeff Pundyk, Senior Fellow, The Conference Board Marketing and Communications Center | Comments (0)Businesses have an increasing need for dynamic access to expertise and specialized knowledge. Today’s emerging technologies can facilitate access through subscription-based services. Many B2B companies have the skills, credibility, and technology to turn what has been a cost center into a revenue generator – and to cement their customer relationships in the process.
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What CSR Can Learn from a Washington Lobbyist
July 02 | Jeff Hoffman, Institute Leader, Corporate Citizenship & Philanthropy, ESG Center, The Conference Board | Comments (0)How exactly should companies participate in policy development and debate? The corporate sector has influenced policy through government relations for decades, but recently companies have been taking more public positions on policy and social issues. A new book from Tom Sheridan suggests that success comes from working across the aisle.