All Briefs
2019
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What's Really Going on with American Consumers?
July 22 | Denise Dahlhoff, PhD, Director, Marketing & Communications Research, The Conference Board | Comments (0)Too many retailers are shutting down: 2019 just hit its halfway point, but already the number of planned retail store closings has exceeded the total for all of 2018.
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It’s Time for CMOs to Rally a Cross-Functional Approach to Customer Experience
July 19 | Denise Dahlhoff, PhD, Director, Marketing & Communications Research, The Conference Board | Comments (0)Businesses have realized the importance of building an outside-in culture. Now chief marketing officers have an opportunity to lead by engaging their C-suite colleagues in the change.
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On Governance: Board Evaluations – Time to Evolve Your Annual Process
July 19 | Denise Kuprionis, President, The Governance Solutions Group, ESG Center Fellow | Comments (1)Directors don’t let management “just sit there.” The answer to knowing if your board is effective is having a meaningful board assessment process.
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Nick Morgan on How to Connect with People in a Virtual World
July 18 | | Comments (0)Join communication expert Nick Morgan as he discusses his new book, Can You Hear Me?: How to Connect with People in a Virtual World, which outlines five big problems with virtual communication and offers entrepreneurs, business professionals, and managers a clear path forward for helping us connect better with others in a more virtual world.
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The Changing Nature of Influence—from Lil Miquela to Fashion Ambitionist
July 16 | Susan Getgood, Vice President - Product Innovation, SHE Media | Comments (0)With virtual influencers and sponsored Instagram stories, is influencer marketing still... influencer marketing? Yes. And no. Or at least, it is not consumer-to-consumer influencer marketing grounded in the genuine authentic endorsement of a consumer sharing her story and experiences with a product with her friends and yes, followers. Done right, it is about harnessing consumer passion for brands and connecting them to opportunities to share their love in the context of their own story.
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Atlanta Communities Show Benefits of Long-Term Collaboration
July 16 | Tony Tapia, Program Director, Philanthropy & Engagement Council | Comments (0)What can be achieved when businesses, nonprofits, and governments come together to create solutions for local communities? Two examples in Atlanta, City of Refuge and East Lake, are demonstrating how long-term collaboration can deliver benefits across the board.
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The Road to Gender Equality: Please Take This Important Survey on Gender and Leadership in PR
July 11 | Tina McCorkindale, President and CEO, Institute for Public Relations | Comments (0)As the U.S. women’s national soccer team celebrated their second straight victory in the World Cup, chants demanding “equal pay” erupted from both players and fans. This isn’t the first time, nor will it be the last, that gender discrimination and inequity will be in the media spotlight.
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Is There a Role for Philanthropy in Renewing Democracy?
July 10 | Timothy J. McClimon, Former President, American Express Foundation and Senior Vice President, Corporate Social Responsibility, American Express | Comments (0)Has the world of organized philanthropy done everything it can to shore up democratic values and aspirations? A new report details the findings of a symposium of foundations and nonprofit leaders that discussed the role of philanthropy in addressing the deepening cleavages in American society.
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NIRI President: Boards Paying More Attention to IROs
July 10 | ESG Center | Comments (0)Investor relations executives or officers (IROs) are slowly starting to move on to public company boards and into the C-suite, according to Gary LaBranche, president and CEO of the National Investor Relations Institute (NIRI).
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For Best Results, Involve Your Employees
July 08 | Bob Nelson, Ph.D., President, Nelson Motivation Inc. | Comments (0)If you get employees involved in planning recognition activities, you’ll often end up with better activities that are more valued by your employees.