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All Briefs
2018
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CEO Activism in 2018
September 18 | Nicole Graney, Communications Assistant, Institute for Public Relations | Comments (0)Nearly half of Americans believe CEOs can influence the government, although that doesn't necessarily mean the country thinks CEOs should speak out about social issues. Americans are split on whether company leaders should try to use their influence in the public domain, but doing so could benefit the business, since nearly half of the country would be more likely to purchase from a company whose CEO has taken a stance on an issue that they agree with.
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Executive Series: Bosses—The Great Ones
September 18 | Pat Stortz, Head of Employee Communications, AT&T | Comments (2)Recognizing and appreciating the positive influence of great bosses can help you understand what you value in your career. Great bosses know how to cultivate loyalty for life from the people who work for them. They treat you as a trusted partner, make you feel smart, give you great work, serve as a mentor, and do the unexpected. Because working for a great boss can be a once-in-a-lifetime experience, it’s important for employees to notice when it’s happening and show some gratitude.
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On Governance: State Law Implementation of The New Paradigm
September 17 | Martin Lipton, Founding Partner, Wachtell, Lipton, Rosen & Katz | Ryan A. McLeod | Comments (0)With, among other things, the embrace of corporate purpose, ESG, and long-term investment strategy by BlackRock, State Street and Vanguard; the adoption and promotion by the World Economic Forum of The New Paradigm; and the introduction of legislation by Senator Warren to achieve stakeholder corporate governance by way of mandatory federal incorporation, it is clear that we are at a new inflection point in the development of corporate governance.
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Companies Quick to Take Action On Hurricane Florence
September 13 | Marlena Hartz, Content Marketing Manager, GlobalGiving | Comments (0)Build your community disaster-response strategy around your company’s core competencies. Your company has already developed strengths and knowledge in a specific area. Support a disaster-response strategy that aligns with that expertise to potentially save lives or lighten the burden of a disaster. Case in point: Airbnb is offering free lodging to people fleeing Hurricane Florence in the Carolinas.
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Long-Term Investment is the Key to Successful Disaster Recovery
September 12 | Alex Parkinson, Former Communications Institute Co-Leader, The Conference Board | Comments (0)Early and enduring investment by companies is critical to reconstruction and redevelopment of areas hit by disaster. Thirteen years after Hurricane Katrina struck, communities, nonprofits, and companies can now draw on the lessons of long-term engagement in disaster response. For example, collaboration and knowledge sharing are important to developing a comprehensive long-term response to redevelopment.
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Quality at the Speed of Digital: The Silent Disrupter
September 12 | Gary Grates, Principal, W20 Group | Comments (0)Digital transformation has created a faster-paced environment for business, compelling companies to improve quality throughout the organization. As a result, marketers and communicators need to consider their role in enhancing quality in the areas they shape. For instance, given the constant distraction of the digitally connected era, marketers and communicators should be advocating for quality in often overlooked areas that affect customer experience, like distribution or follow up.
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Webcast on Business Contributions to the Arts
September 12 | Alex Parkinson, Former Communications Institute Co-Leader, The Conference Board | Comments (0)Following a volatile year in which threats to federal funding for the arts dissipated, businesses have shown a steadfast commitment to contributing financial and in-kind resources to support the sector. This is one of the key findings from the forthcoming Business Contributions to the Arts report, published by The Conference Board and Americans for the Arts. Join us on October 10 to hear more from the report and examples in practice from Charity Boutte, head of multicultural marketing at Aetna.
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On Governance: Government Relations Expanding Role in Cybersecurity Risk
September 10 | Bob Zukis, Founder and CEO, Digital Directors Network, ESG Center Fellow | Comments (0)Cybersecurity governance and the broader issues around digital governance are emergent competencies in the corporate boardroom. Being proactive and building a coordinated enterprise approach to these issues is a good starting point and GR has a key role to play.
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How difficult will it be for companies to implement the TCFD recommendations?
September 06 | Robert G. Eccles , Professor of Management Practice, Harvard Business School | Comments (0)Existing company disclosure practices provide the foundation to implement the TCFD’s recommendations Precedent in oil & gas shows reporting at the level of the four principles (governance, strategy, risk, metrics) can be done. Reporting on the 11 specific recommendations will be more challenging, however, none of these are impossible to meet. Climate change is a systemic issue and investors need system-level data. Which means data from all listed companies and eventually the large private ones.