All Briefs
2018
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Perspectives on Artificial Intelligence, Customer Experience and Innovation from Adobe’s Chris Duffey
September 25 | Terrence Sooley, Program Director, Customer Experience Leadership Conference, Supplier Relationship Management Conference and Procurement Seminar, The Conference Board | Comments (0)Artificial Intelligence is the most effective method for engaging customers, fueling innovation, and accelerating personalized customer experiences. AI is a differentiator in the customer experience space because it can capture enormous amounts of data, analyze it quickly, and produce targeted, personalized experiences that engage consumers. Being able to deliver personalized, empathetic customer experiences quickly, will allow organizations to secure happier, more brand loyal customers.
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On Governance: Dear Washington: How can we miss you if you don’t go away?
September 25 | Robert Lamm, ESG Center Fellow, The Conference Board | Comments (0)President Trump’s proposal to change financial reporting to every six months from quarterly and Sen. Elizabeth Warren’s American Capitalism Act are two examples of how Washington puts forth “slapdash” efforts instead of wholistic ones to address governance issues.
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Customer Experience: Lowe's, Ingredion, and B|O|S head toward “North Star”
September 24 | Joan Greco, Program Director, Innovation Master Class, Customer Experience Conference, and Women's Leadership Conference, The Conference Board | Comments (0)Regulatory, structural, and behavioral challenges give companies an opportunity to differentiate themselves on customer experience. Enterprises in heavily regulated fields can differentiate by melding compliance into superior CX. For manufacturers, making the impact on the customer tangible for those far from direct customer contact creates opportunities for improved training and metrics. For retailers, competition for customer attention drives CX leaders to design for emotional connections.
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The Risk of a UK Recession is Growing
September 18 | Ilaria Maselli, Former Senior Economist, The Conference Board | Comments (0)Continued uncertainty over the outcome of Brexit negotiations is not helping. Unemployment in the UK now stands at its lowest level in four decades. Gross domestic product growth at the start of the third quarter of 2018 also shows an economy in decent shape, having grown faster than in the prior two quarters.
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CEO Activism in 2018
September 18 | Nicole Graney, Communications Assistant, Institute for Public Relations | Comments (0)Nearly half of Americans believe CEOs can influence the government, although that doesn't necessarily mean the country thinks CEOs should speak out about social issues. Americans are split on whether company leaders should try to use their influence in the public domain, but doing so could benefit the business, since nearly half of the country would be more likely to purchase from a company whose CEO has taken a stance on an issue that they agree with.
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Executive Series: Bosses—The Great Ones
September 18 | Pat Stortz, Head of Employee Communications, AT&T | Comments (2)Recognizing and appreciating the positive influence of great bosses can help you understand what you value in your career. Great bosses know how to cultivate loyalty for life from the people who work for them. They treat you as a trusted partner, make you feel smart, give you great work, serve as a mentor, and do the unexpected. Because working for a great boss can be a once-in-a-lifetime experience, it’s important for employees to notice when it’s happening and show some gratitude.
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On Governance: State Law Implementation of The New Paradigm
September 17 | Martin Lipton, Founding Partner, Wachtell, Lipton, Rosen & Katz | Ryan A. McLeod | Comments (0)With, among other things, the embrace of corporate purpose, ESG, and long-term investment strategy by BlackRock, State Street and Vanguard; the adoption and promotion by the World Economic Forum of The New Paradigm; and the introduction of legislation by Senator Warren to achieve stakeholder corporate governance by way of mandatory federal incorporation, it is clear that we are at a new inflection point in the development of corporate governance.
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Companies Quick to Take Action On Hurricane Florence
September 13 | Marlena Hartz, Content Marketing Manager, GlobalGiving | Comments (0)Build your community disaster-response strategy around your company’s core competencies. Your company has already developed strengths and knowledge in a specific area. Support a disaster-response strategy that aligns with that expertise to potentially save lives or lighten the burden of a disaster. Case in point: Airbnb is offering free lodging to people fleeing Hurricane Florence in the Carolinas.
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Long-Term Investment is the Key to Successful Disaster Recovery
September 12 | Alex Parkinson, Former Communications Institute Co-Leader, The Conference Board | Comments (0)Early and enduring investment by companies is critical to reconstruction and redevelopment of areas hit by disaster. Thirteen years after Hurricane Katrina struck, communities, nonprofits, and companies can now draw on the lessons of long-term engagement in disaster response. For example, collaboration and knowledge sharing are important to developing a comprehensive long-term response to redevelopment.