All Briefs

The 2018 Excellence in New Communications Awards were presented at a dinner and gala in New York City in June. The full case studies are published in the latest SNCR 2020 paper, which you can download for free. Below, we feature the winning case study from AMN Healthcare.

The SEC is hosting another roundtable on proxy voting this fall. Potential topics for consideration are the voting process, retail shareholder participation, shareholder proposals, proxy advisory firms, and technology and innovation.

Employee petitions, gender discrimination, #MeToo revelations triggering instant market value freefalls—boards of directors and CEOs are searching for how to get ahead of the next viral business disruption, but they are not alone. Their investors are, too. Increasingly, one source of that disruption is their employees.

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind”—just pumping out content without any strategy. (Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.)

For US firms, upgrading data protection compliance procedures will not just be a concern related to European operations. California has passed a measure, The California Consumer Privacy Act of 2018, which is partially modelled after GDPR. An examination of The Conference Board Help Wanted OnLine® (HWOL) Data Series illustrates the mix of IT, legal, managerial, and marketing talent that companies will need to meet these new compliance challenges without sacrificing their digital ambitions.

This Q&A with Myron Steele discusses the job of the corporate director from his perspective as former chief justice of the Supreme Court of Delaware. He touches on topics like the influence of Delaware law and shareholder engagement on the role of the corporate director.

A new report by the Center for Political Accountability highlights the heightened risks – reputational and business – that companies face from political spending in today’s polarized political environment. Entitled “Collision Course: The Risks Companies Face When Their Political Spending and Their Core Values Conflict, and How to Address Them,” this report is the first examination of conflicted spending and the challenges that it can pose for companies from the public and stakeholders.

There is no question that the digital media industry has been disrupted by the Global Data Privacy Regulation (GDPR). It’s been at the top of advertising news for weeks, and while the volume of articles may decline, the impact of the law has just begun.