The Generations Episode 9: Discussion for Marketing & Comms
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C-SUITE PERSPECTIVES: THE GENERATIONS

The Generations Episode 9: Discussion for Marketing & Comms

In this episode, Ivan Pollard discusses how marketers can exploit the differences and similarities between generations, and more.

In this episode, Ivan Pollard, Leader of the Marketing & Communications Center, joins Steve Odland, President and CEO, both of The Conference Board, to discuss marketing to multiple generations. Tune in to find out:

  • Do the fundamentals of marketing remain the same across generations?
  • How can marketers exploit differences and similarities between generations?
  • Does mass marketing still have a role to play?
  • Why do marketing messages today function more like a “neural network” than a one-way transmission to a target?
  • Are there shared events or universal experiences that marketers can still tap into across generations?
 
 The Generations Episode 9: Discussion for Marketing & Comms

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In this episode, Ivan Pollard, Leader of the Marketing & Communications Center, joins Steve Odland, President and CEO, both of The Conference Board, to discuss marketing to multiple generations. Tune in to find out:

  • Do the fundamentals of marketing remain the same across generations?
  • How can marketers exploit differences and similarities between generations?
  • Does mass marketing still have a role to play?
  • Why do marketing messages today function more like a “neural network” than a one-way transmission to a target?
  • Are there shared events or universal experiences that marketers can still tap into across generations?
 

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Experts in this series

Join experts from The Conference Board as they share Trusted Insights for What’s Ahead™

Steve Odland

Steve Odland

President and CEO
The Conference Board, Inc.

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Ivan Pollard

Ivan Pollard

Center Leader, Marketing & Communications
The Conference Board

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