Loading...
17 January 2025 / Article
Email
Linkedin
Facebook
Twitter
Copy LinkThe top communications investment priorities this year offer communicators the opportunity to enhance both their productivity and their strategic value by enabling them to optimize communication that strengthens corporate reputation, concluding from the C-Suite Outlook 2025 survey. This article primarily analyzes the responses of 287 chief marketing officers (CMOs), chief communications officers (CCOs), and senior executives in related functions—part of the total sample of 1,722 C-Suite executives worldwide, including 508 CEOs.
C-Suite executives’ top 2025 investments in communications reinforce strategic aspects of the role. Comms is much more than just an executional function or one that does damage control in a crisis. It has evolved from a reactive service desk to a strategic business advisor and proactive reputation builder.
According to our C-Suite Outlook 2025 survey, companies planning to increase their communications investments by more th
Members of The Conference Board get exclusive access to Trusted Insights for What’s Ahead® through publications, Conferences and events, webcasts, podcasts, data & analysis, and Member Communities.
