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A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.
The recent emergence of AI, especially generative AI, provides marketing and communications teams with new opportunities while also posing new risks. This benchmarking report, based on a survey of marketing and communications professionals by The Conference Board in collaboration with Ragan Communications, shows widespread AI use and experimentation, though there are concerns. Our survey shows that expectations about AI’s impact on creativity are positive overall, although some do voice more pessimistic views.
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July 09, 2024
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June 27, 2024
The Positive Mood of Marketing
June 27, 2024
CMOs and CCOs Say Hybrid Work Mostly Works for Their Teams
March 15, 2024
Ramped Up for Success?
March 05, 2024
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