No More Tiers: Navigating the Future of Consumer Demand across China's Cities

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No More Tiers: Navigating the Future of Consumer Demand across China's Cities

Authors:
Louise Keely
Andrew Polk
Ethan Cramer-Flood
Brian Anderson
Ben Cheng
Xiaohui (Janet) Hao, PhD
Siqi Zhou
Publication Date:
November 18, 2015

Companies will need rich data to enable them to scan China's landscape properly, understand current and future consumption patterns, and weigh the risks and opportunities. Two new, complementary frameworks detailed in this report will help companies plan their investment strategies.

City Strata This replaces the tier system with a richer portrait of urban China and provides a finer segmentation of the market. It includes an analysis of 200 variables in 286 prefecture-level cities that are home to 1.3 billion of China's almost 1.4 billion population. The 11 city strata are identified and ranked in terms of their consumption prospects.
Connected Spenders This helps companies home in on the consumers within each stratum who are most likely to drive spending growth over the next decade.

Explore our full portfolio on the future of consumer spending in China.