Revitalizing Corporate Purpose Through Employee Crowdsourcing
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  • TAGS
  • AI FOR HR
  • AI: THE NEXT TRANSFORMATION
  • CULTURE, ENGAGEMENT & EXPERIENCE

Revitalizing Corporate Purpose Through Employee Crowdsourcing

April 04, 2023 | Article

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This case study of ERSTE Group Bank explores one company's efforts to define its corporate purpose with crowdsourcing with participation from employees.
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AUTHORS

CamillaAndretta

Camilla Andretta

Former Research Associate, Human Capital Center, Europe
The Conference Board

MarionDevine

Marion Devine

Principal Researcher, Human Capital, Europe
The Conference Board


Bringing Purpose Alive in the Organization
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