The Current and Future State of Corporate Citizenship
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The Current and Future State of Corporate Citizenship

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CEO Insight Minute: How Can Corporate Citizenship Enhance Business Goals?

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CEO Insight Minute: How Can Corporate Citizenship Enhance Business Goals?

As more firms address social and environmental issues, citizenship can also contribute to core business strategy and top CEO priorities.

Corporate citizenship addresses societal challenges that align with a company’s strategy and purpose, while building reputation, driving innovation, and engaging employees. Citizenship executives can further align with core business objectives and play an enhanced role in delivering CEO and C-Suite priorities through a focus on planning, strategy, employees, partnerships, and measurable returns on investment.

Corporate citizenship addresses societal challenges that align with a company’s strategy and purpose, while building reputation, driving innovation, and engaging employees. Citizenship executives can further align with core business objectives and play an enhanced role in delivering CEO and C-Suite priorities through a focus on planning, strategy, employees, partnerships, and measurable returns on investment.
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Author

Andrew Jones, PhD

Andrew Jones, PhD Andrew Jones, PhD

Senior Researcher, ESG Center
The Conference Board

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