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22 January 2024 / Quick Take
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Copy LinkAs marketers think about new markets and new ideas, their optimism is constrained by concerns about global unrest, trade tensions, rising prices, and, at the top of their list, cybersecurity.
The expectation of CMOs is to drive profitable growth by harnessing the advantages of AI and combining them with a return to investment in advertising and innovation. However, with the increasing reliance on in-house data/AI systems, vulnerability to cyberattacks is a growing concern. These are not the only concerns about AI: trust, bias, skills, ROI, etc. are also weighing on the CMO’s mind. For those managing global brands and for those with ties to other economies, volatility and instability also raise concerns.
There are over 58,000 registered companies pursuing advances in AI.
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