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23 January 2024 / Quick Take
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Copy LinkAttracting, training, and retaining talent is critical as marketers seek to drive new ideas and new processes (40% of CMOs select this as a top internal area of focus for 2024, ranked second, compared to 39% of CEOs and 51% of CHROs).
When we get more specific about human capital issues, the CMO is even more focused on the workforce than the CEO or CHRO, with 46% prioritizing “attract and retain workers” vs. 37% of CEOs and 37% of CHROs. This indicates that for marketing and communications, it is the humans on the team who will be the difference makers, so CMOs can focus on developing leadership, strengthening culture, and (alongside communications and HR) strengthening the employee experience.
We also note that HR Leaders—who set the strategic direction for the company—prioritize strengt
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