Loading...
Members of The Conference Board get exclusive access to the full range of products and services that deliver Trusted Insights for What's Ahead TM including webcasts, publications, data and analysis, plus discounts to conferences and events.
23 January 2024 / Quick Take
Email
Linkedin
Facebook
Twitter
Copy LinkAttracting, training, and retaining talent is critical as marketers seek to drive new ideas and new processes (40% of CMOs select this as a top internal area of focus for 2024, ranked second, compared to 39% of CEOs and 51% of CHROs).
Attracting, training, and retaining talent is critical as marketers seek to drive new ideas and new processes (40% of CMOs select this as a top internal area of focus for 2024, ranked second, compared to 39% of CEOs and 51% of CHROs).
When we get more specific about human capital issues, the CMO is even more focused on the workforce than the CEO or CHRO, with 46% prioritizing “attract and retain workers” vs. 37% of CEOs and 37% of CHROs. This indicates that for marketing and communications, it is the humans on the team who will be the difference makers, so CMOs can focus on developing leadership, strengthening culture, and (alongside communications and HR) strengthening the employee experience.
We also note that HR Leaders—who set the strategic direction for the company—prioritize strengt
Members of The Conference Board get exclusive access to Trusted Insights for What’s AheadTM through publications, Conferences and events, webcasts, podcasts, data & analysis, and Member Communities.
You already have an account with The Conference Board.
Please try to login in with your email or click here if you have forgotten your password.
1.png)
1.png)
What Expectations do CEOs and Consumers in Europe have for 2022?
January 27, 2022
.png)
