Leveraging Artificial Intelligence in Marketing and Consumer Experience
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AI: The Next Transformation

Leveraging Artificial Intelligence in Marketing and Consumer Experience

19 October 2023 / Article

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Artificial intelligence (AI) is rapidly changing the way businesses interact with existing and prospective customers. On September 28, The Conference Board held an event on how businesses are using AI to predict customer behavior, automate marketing tasks and personalize customer experiences (CX)—transforming marketing.

Key Conference Takeaways

  • Personalizing CX with AI is one of the top use cases in marketing and strategies, such as blending AI with human-like interactions, can greatly enhance customer satisfaction.
  • While AI can help with targeting, content generation, and cost reduction, human expertise is to continue to be key in the marketing space, where a deep understanding of the consumer is crucial.
  • Three organizations provided insight into their use of AI and emphasized the need for clear guidelines for generative AI usage.

Other conference takeaways:

  • Winning in the New AI Landscape
  • AI: Opportunities and Implications for Human Capital

Artificial intelligence (AI) is rapidly changing the way businesses interact with existing and prospective customers. On September 28, The Conference Board held an event on how businesses are using AI to predict customer behavior, automate marketing tasks and personalize customer experiences (CX)—transforming marketing.

Key Conference Takeaways

  • Personalizing CX with AI is one of the top use cases in marketing and strategies, such as blending AI with human-like interactions, can greatly enhance customer satisfaction.
  • While AI can help with targeting, content generation, and cost reduction, human expertise is to continue to be key in the marketing space, where a deep understanding of the consumer is crucial.
  • Three organizations provided insight into their use of AI and emphasized the need for clear guidelines for generative AI usage.

Other conference takeaways:

  • Winning in the New AI Landscape
  • AI: Opportunities and Implications for Human Capital
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Author

Seth Arenstein

Seth Arenstein Seth Arenstein

Contributing Writer, Marketing & Communications Ce…
The Conference Board

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