CMOs See Profitable Growth Coming from Innovation, Automation, and New Business

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C-Suite Outlook

CMOs See Profitable Growth Coming from Innovation, Automation, and New Business

18 January 2024 / Quick Take

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Growth will come from the traditional powers of marketing—new ideas, new markets, and new customers. Profitability will be driven by cutting costs and accelerating digital/AI transformation. The CEO sees it the same way and is looking for the CMO with excellent ideas that will win the CEO’s investment in marketing to drive sales.

Trusted Insights for What’s Ahead^TM

Marketing is about growth and innovation, but in this economy, profit will also be about marketing cost management. CMOs are in a transformative period once again, and this transformation will require new talents in data, analytics, and AI, but these must be balanced with the resurgence of “old school” marketing with the support of your CEO.

CEOs and CMOs see investment in two areas very differently. Twice as many CEOs prioritize marketing vs. CMOs; CMOs prioritize automation

Note: Data based on 630 CEO and 81 CMO survey respondents.

Source: The Conference Board® C-Suite Outlook 2024: Leading for Tomorrow

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