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18 January 2024 / Quick Take
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Copy LinkGrowth will come from the traditional powers of marketing—new ideas, new markets, and new customers. Profitability will be driven by cutting costs and accelerating digital/AI transformation. The CEO sees it the same way and is looking for the CMO with excellent ideas that will win the CEO’s investment in marketing to drive sales.
Growth will come from the traditional powers of marketing—new ideas, new markets, and new customers. Profitability will be driven by cutting costs and accelerating digital/AI transformation. The CEO sees it the same way and is looking for the CMO with excellent ideas that will win the CEO’s investment in marketing to drive sales.
Marketing is about growth and innovation, but in this economy, profit will also be about marketing cost management. CMOs are in a transformative period once again, and this transformation will require new talents in data, analytics, and AI, but these must be balanced with the resurgence of “old school” marketing with the support of your CEO.
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