CMOs and CCOs Can Learn from Each Other Regarding Partnerships with the CEO
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CMOs and CCOs Can Learn from Each Other Regarding Partnerships with the CEO

February 21, 2024

Intro text

Key Insights

Text

Figure 1

Marketing executives highlight the collaborative character of their work with the CEO

Note: Frequency of mention, based on open-ended responses by 31 senior marketing executives.
Source: CMO+CCO Meter, The Conference Board, September/October 2024

Text

Figure 2

Communications leaders characterize their relationship with their CEO as trust based

Note: Frequency of mention based on open-ended responses by 35 senior communications executives.
Download Essay

Author

Denise Dahlhoff, PhD

Denise Dahlhoff, PhD

Director, Marketing & Communications Research

Read BioDenise Dahlhoff, PhD

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