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A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.
Knowing the impact of a company’s marketing and communications activities is crucial for decisions on initiatives and budgets. CEOs are even more inclined than CMOs/CCOs to invest in performance measurement. This brief on marketers’ and communicators’ use of performance metrics by The Conference Board in collaboration with Takeda provides a snapshot of the state of performance measurement in the two functions.
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Economic Uncertainty Slows Marketing’s Impact
December 10, 2024
Marketers’ Satisfaction Remains High While Sense of Recognition Diverges
December 10, 2024
As the Dust Settles, Communicators Get Back to Business
December 10, 2024
Communications Remains Vital but Loses Steam
December 10, 2024
High Job Satisfaction Among CCOs Drives Productivity & Business Growth
December 10, 2024
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