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A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.
Knowing the impact of a company’s marketing and communications activities is crucial for decisions on initiatives and budgets. CEOs are even more inclined than CMOs/CCOs to invest in performance measurement. This brief on marketers’ and communicators’ use of performance metrics by The Conference Board in collaboration with Takeda provides a snapshot of the state of performance measurement in the two functions.
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