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The Business of Expressing Identity Is for the Young, the Rich, and the Ethnically Diverse
July 19, 2022 | Report
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This is one of a series of insight papers drawn from our latest wave of research into Multicultural Consumers in North America. For more insights into this topic, please visit: https://www.conference-board.org/topics/multicultural-consumer |
In our latest Multicultural Consumer Survey, we asked about the behavior of different groups in purchasing goods and services to express their identity, be that race, individuality, gender, or lifestyle.
Quantifying and understanding the degree to which people do this will help businesses focus their propositions to appeal to different sectors.
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