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Marketing & Communications Briefs
2019
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Meet My AI—We're A Thing: Makovsky Best Masters Thesis of the Year Winner Talks Artificial Intelligence
September 05 | Martin Waxman, Digital Communications Strategist | Comments (0)Are humans in danger of developing relationships with artificial intelligence agents? In research exploring this question, Martin Waxman learns that most people say that children should be polite to AI agents and that there are instances in which they would trust the recommendation of what an AI agent said over a person. As this scenario becomes more likely, communicators need to consider their role in the beneficial deployment of AI.
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The Workplace Is Going to Change. Internal Communicators Will Help Facilitate It
August 29 | Shel Holtz, Senior Fellow, Marketing & Communications Center | Comments (0)Which professions are likely to survive the onslaught of artificial intelligence and other technological advancements? If internal communications wasn't in your answer, you need to realize what you're missing.
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Interview with Leslie Quinton—BRP
August 20 | Lise Michaud, Founder, IC Kollectif | Comments (0)Are internal and external communications the same thing? In this interview, Leslie Quinton, Vice President of Global Corporate Communications, and Events, at Canadian recreational products company BRP, argues that there are almost always reasons to target your communications differently according to the audience.
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Online Community Health Check
August 14 | Vanessa DiMauro, CEO, Leader Networks | Comments (0)Is your business's online community optimized? Online communities can yield substantial business results for organizations that do them well. But, like all dynamic systems, they need a check up, so you can identify and implement the right changes to keep your community on track.
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Interview with Rick Phillips: Nationwide
July 30 | Lise Michaud, Founder, IC Kollectif | Comments (0)What does strategic internal communications look like at a Fortune 100 insurance company like Nationwide? Rick Phillips retired in 2018 as Chief Communications Officer for the company. In this interview, he discusses, among other things, the importance of alignment between internal and external communication with corporate goals and how to demonstrate the impact of internal communication.
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The Intersection of Internal and External Communication
July 25 | Lise Michaud, Founder, IC Kollectif | Comments (0)As the lines between internal and external communications blur, does your organization ensure the needs of internal audiences are not overlooked? Research from IC Kollectif has found that companies are increasingly adopting an integrated approach to internal and external communication. But if internal stakeholders are treated as a distinct audience—a common practice, according to the research—external content alone is not enough to respond to their needs.
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What's Really Going on with American Consumers?
July 22 | Steve Odland, President and CEO, The Conference Board, Inc. | Denise Dahlhoff, PhD, Director, Marketing & Communications Research, The Conference Board | Comments (0)Too many retailers are shutting down: 2019 just hit its halfway point, but already the number of planned retail store closings has exceeded the total for all of 2018.
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It’s Time for CMOs to Rally a Cross-Functional Approach to Customer Experience
July 19 | Denise Dahlhoff, PhD, Director, Marketing & Communications Research, The Conference Board | Comments (0)Businesses have realized the importance of building an outside-in culture. Now chief marketing officers have an opportunity to lead by engaging their C-suite colleagues in the change.
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Nick Morgan on How to Connect with People in a Virtual World
July 18 | | Comments (0)Join communication expert Nick Morgan as he discusses his new book, Can You Hear Me?: How to Connect with People in a Virtual World, which outlines five big problems with virtual communication and offers entrepreneurs, business professionals, and managers a clear path forward for helping us connect better with others in a more virtual world.