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All Briefs
2018
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The 2018 Fortune 500 Target Millennials and Seek Uncensored Expression
October 09 | Nora Ganim Barnes, Chancellor, Professor of Marketing, Director, Center for Marketing Research, University of Massachusetts Dartmouth | Allison Kane, Graduate Assistant, University of Massachusetts Dartmouth Center for Marketing Research | Kylie Maloney, Graduate Assistant, University of Massachusetts Dartmouth Center for Marketing Research | Comments (0)Over the past three years, a rapidly increasing percentage of Fortune 500 companies have begun using Instagram to reach a younger audience adept at visual storytelling. Although LinkedIn, Facebook, and Twitter dominate in terms of active accounts among the Fortune 500, Instagram and fellow visual platform YouTube have moved quickly to occupy the rest of the top five. Companies need to be active on a range of social media technologies that includes visual platforms.
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Research Finds Nonprofit Board Experience Changes Employee Behaviors
October 09 | Alice Korngold, Author, A Better World, Inc.: How Companies Profit by Solving Global Problems...While Governments Cannot | Comments (0)Employees who participate in nonprofit board service change the way they work by becoming more cognizant of the value of diversity and inclusion. Having experience on boards, these employees typically listen more carefully to different views, create more inclusive teams or committees, and make more inclusive hiring decisions. Companies should promote nonprofit board service as a way to develop more inclusive leaders.
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The Conference Board Sustainable Procurement Self-assessment Tool
October 09 | Anuj Saush, ESG Center Leader, Europe, The Conference Board | Comments (0)The Conference Board has developed a sustainable procurement framework to help companies assess their sustainable procurement program’s orientation toward outcomes and impact.
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ESG Reporting: A Route Through a Maze
October 08 | Anuj Saush, ESG Center Leader, Europe, The Conference Board | Comments (0)There has been dramatic growth in ESG (Environmental, Sustainability and Governance) investing during the past 20 years – but along with this positive trend comes an equally dramatic rise in ESG reporting requirements, and a proliferation of rating agencies and assessment tools.
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Why Manage Sustainability in your Supply Chain?
October 08 | Anuj Saush, ESG Center Leader, Europe, The Conference Board | Comments (0)Embedding sustainability into the supply chain makes good business sense. Embracing sustainable procurement practices can help companies manage business risks, achieve costs savings through material efficiency gains, enhance their brand reputation, and manage suppliers more effectively. But success requires a focus on real-world impact rather than inputs and activities.
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On Governance: New California Law – Don’t Fear the Gender Quota
October 04 | Sophie L'Helias, Founder, LeaderXXchange™, ESG Center Fellow | Comments (0)California's new corporate board quota law marks the first time a U.S. state will mandate gender diversity. It will put pressure on companies to be more diverse. While it will most likely be challenged in court, companies potentially affected could begin managing internal targets for naming female directors and disclosing to stakeholders who can assess whether their intentions match their outcomes.
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Digital Risk Management Survey Finds Most Companies Improperly Resourced to Address Cybersecurity
October 03 | Jennifer McClure, Distinguished Principal Fellow, Marketing & Communications Center, The Conference Board | Comments (0)The cyber risk landscape is quickly evolving, but organizations are slow to catch up with the new threat landscape. Organizations are still organized to focus primarily on more traditional cyber risk management, are not updating their processes and policies or investing in tools and technologies to comprehensively address the latest and fastest-growing threats coming from digital and social media. Senior leadership and boards need to better understand the evolving cyber risk landscape.
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Q&A with Jon Campbell: Behind Wells Fargo’s Giving Pledge
October 02 | Jon Campbell, Executive Vice President, Director of Corporate Philanthropy and Community Relations and President of the Wells Fargo Foundation, Wells Fargo & Company | Comments (0)By pledging to increase Wells Fargo’s 2019 charitable contributions to 2 percent of after-tax profits, CEO Tim Sloan has set a high bar for community giving. In 2018, the company upped its giving to $400 million, a 40 percent increase over 2017, spurred somewhat by the announced tax reform. Wells Fargo is still an outlier: the top 25 percent of companies contribute a median of $55.3 million, according to Giving in Numbers, published by CECP in association with The Conference Board.