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13 November 2023 / Brief
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To explain sustainability efforts in a way that resonates with customers, CEOs should ask their communications teams to do these five things.
ESG backlash, an umbrella term for opposition to environmental, social & governance initiatives (mostly voiced by US policymakers), has yet to spill over onto B2B and B2C customers. On the contrary, customers are increasingly interested in sustainability, seeking even more information on companies’ sustainability products and initiatives.
ESG backlash, an umbrella term for opposition to environmental, social & governance initiatives (mostly voiced by US policymakers), has yet to spill over onto B2B and B2C customers. On the contrary, customers are increasingly interested in sustainability, seeking even more information on companies’ sustainability products and initiatives.
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Director, Marketing & Communications Research
The Conference Board
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US Consumers Views on Sustainability during a Climate and Economic Crisis
September 29, 2022
US Consumers Views on Sustainability during a Climate and Economic Crisis
September 29, 2022
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