Corporate Election Goals: Don’t Be a Political Target & Avoid Workplace Tension
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Corporate Election Goals: Don’t Be a Political Target & Avoid Workplace Tension

24 June 2024 / Article

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In a hyperpolarized, even more divisive US election season than in 2020, companies want to play it safe with their words and actions.

This report on companies’ election-related initiatives, based on a survey of 103 communications and marketing professionals by The Conference Board in collaboration with Ragan Communications, highlights how cautious, vigilant, and preemptive companies are to mitigate potential internal tensions and external attacks to protect their reputation.

In a hyperpolarized, even more divisive US election season than in 2020, companies want to play it safe with their words and actions.

This report on companies’ election-related initiatives, based on a survey of 103 communications and marketing professionals by The Conference Board in collaboration with Ragan Communications, highlights how cautious, vigilant, and preemptive companies are to mitigate potential internal tensions and external attacks to protect their reputation.
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Author

Denise Dahlhoff, PhD

Denise Dahlhoff, PhD Denise Dahlhoff, PhD

Director, Marketing & Communications Research
The Conference Board

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