Healthy, Happy People Are Good for Business—and They Love Ice Cream

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Multicultural Consumer

Healthy, Happy People Are Good for Business—and They Love Ice Cream

24 April 2023 / Report

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Consumer businesses may want to pay more attention to consumers’ health because physical, mental, and social well-being correlate with spending patterns. Our Q1 2023 Multicultural Consumer Survey of 2,000 US respondents reveals that consumers whose health has improved since pre-COVID-19 times are more likely to spend on “small indulgences.”

Trusted Insights for What’s Ahead™

People’s financial situation plays an important role in their discretionary spending but how well they feel physically, mentally, and socially does, too.
People whose well-being has improved from prepandemic times spend more on “small indulgences,” i.e., affordable discretionary goods and services for delight and comfort, such as coffee on the go, eating out, clothes, home decoration, and ice cream—people’s top treat.
Consumers with better health also spend more on more costly indulgences such as travel, according to our survey.
Overall, Americans’ social, mental, and physical health has deteriorated compared to prepandemic times, especially in the sub-$35K income segment, making it both a public health issue and a growth challenge for consumer businesses.
Changes in lifestyle since the beginning of the pandemic have had an impact on health. Pro

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Author

Denise Dahlhoff, PhD

Denise Dahlhoff, PhD

Director, Marketing & Communications Research
The Conference Board

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