Healthy, Happy People Are Good for Business—and They Love Ice Cream
Our Privacy Policy has been updated! The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you acknowledge our privacy policy and consent to the use of cookies. 

Multicultural Consumer

Healthy, Happy People Are Good for Business—and They Love Ice Cream

/ Report

Consumer businesses may want to pay more attention to consumers’ health because physical, mental, and social well-being correlate with spending patterns. Our Q1 2023 Multicultural Consumer Survey of 2,000 US respondents reveals that consumers whose health has improved since pre-COVID-19 times are more likely to spend on “small indulgences.”

Consumer businesses may want to pay more attention to consumers’ health because physical, mental, and social well-being correlate with spending patterns. Our Q1 2023 Multicultural Consumer Survey of 2,000 US respondents reveals that consumers whose health has improved since pre-COVID-19 times are more likely to spend on “small indulgences.”

Trusted Insights for What’s Ahead™

  • People’s financial situation plays an important role in their discretionary spending but how well they feel physically, mentally, and socially does, too.
  • People whose well-being has improved from prepandemic times spend more on “small indulgences,” i.e., affordable discretionary goods and services for delight and comfort, such as coffee on the go, eating out, clothes, home decoration, and ice cream—people’s top treat.
  • Consumers with better health also spend more on more costly indulgences such as travel, according to our survey.
  • Overall, Americans’ social, mental, and physical health has deteriorated compared to prepandemic times, especially in the sub-$35K income segment, making it both a public health issue and a growth challenge for consumer businesses.
  • Changes in lifestyle since the beginning of the pandemic have had an impact on health. Pro
This publication is only available to Members. Please sign in to your myTCBTM account to access it. To learn more about becoming a Member, click here. To check if your company is a Member, click here

Forgot Password?

 

Keep my computer signed in

 

By Clicking 'Create Account',
You Agree To Our Terms Of Use

Create Account  

Members of The Conference Board get exclusive access to Trusted Insights for What’s AheadTM through publications, Conferences and events, webcasts, podcasts, data & analysis, and Member Communities.

Author

Denise Dahlhoff, PhD

Denise Dahlhoff, PhD Denise Dahlhoff, PhD

Director, Marketing & Communications Research
The Conference Board

Read Bio

Other Related Resources

✕
hubCircleImage