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Equitable Pay and Health Care Top Consumer Wish List for Corporate Social Initiatives
July 25, 2022 | Report
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This is one of a series of insight papers drawn from our latest wave of research into Multicultural Consumers in North America. For more insights into this topic, please visit: https://www.conference-board.org/topics/multicultural-consumer |
The corporate sector is more trusted than other institutions, including government; and therefore, many people look to business to address societal issues. The level of trust between the public and corporations puts business in a unique position to form a deeper connection with their consumers and employees, but only if they understand people’s expectations to address societal challenges.
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