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20 November 2023 / Article
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Copy LinkRemote work and artificial intelligence (AI) pose opportunities and challenges for marketing and communications leaders. How to optimize in-person and remote work while managing productivity and performance, in addition to strategically integrating AI into the workplace, is proving to be a formidable challenge.
The following insights are based on a roundtable discussion of marketing, communications and human resources leaders on talent management hosted by The Conference Board.
Three years into the widespread adoption of hybrid and remote work, companies and teams are seeking innovative solutions to obtain the right balance between in-office and remote work, while supporting their teams’ ability to collaborate and generate ideas efficiently.
Specify clear work responsibilities, and set expectations for communications and availability. Clear communication and guidelines about business goals, productivity, and core hours can address some of the challenges around employee performance and accountability in a remote work environment. But communications must go both ways: remote workers also need to keep their team updated. Trust and reliability are key, and leaders should offer flexibility when specific tasks can be done just as well in a remote work environmen
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