How Consumers Are Fighting Inflation

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Multicultural Consumer

How Consumers Are Fighting Inflation

June 16, 2022 | Report

This is one of a series of insight papers drawn from our latest wave of research into Multicultural Consumers in North America. For more insights into this topic, please visit: https://www.conference-board.org/topics/multicultural-consumer

Consumers are fighting inflation in interesting ways—cooking tops the list. During the pandemic, food was the number one item that consumers most enjoyed purchasing among goods. Now amid rising prices for seemingly everything, food is the top item that households are economizing on.

AUTHOR

Dana M. Peterson

Chief Economist and Leader, Economy, Strategy & Finance Center
The Conference Board

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Report

How Race Affects Consumer Reactions to Recession

While many consumers perceive something amiss about the US economy, their perceptions differ somewhat by race/ethnicity and income.

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Charts

Food - the #1 Pandemic Good

The #1 product US consumers enjoyed purchasing during the pandemic was food, says a study on the Multicultural Consumer funded by a grant from General Mills.

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