Perceptions About Work Are in the Eye of the Beholder
July 12, 2022 | Report
This is one of a series of insight papers drawn from our latest wave of research into Multicultural Consumers in North America. For more insights into this topic, please visit: https://www.conference-board.org/topics/multicultural-consumer |
As US businesses grapple with labor shortages and the “Great Resignation,” executives are trying to find the correct combination of incentives and benefits to both attract and retain the best talent. It is more than just throwing money at the problem, or even thinking of all workers as the same. Indeed, work and what is valued as one of life’s biggest experiences, can differ across income, gender, and racial/ethnic groups. Indeed, tapping into the values different demographic groups hold regarding work can be essential for firms to create an environment that will be both financially rewarding and engaging for employees.
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