Marketing & Communications Briefs

One of the categories that experiences the largest decline in a typical recession is consumer spending on goods. The US is now enduring the worst recession in 80 years: Employment in July was about 13 million below February’s number while GDP dropped by 11 percent in the first half of 2020. Yet in June, consumer spending on goods was 5 percent above pre-Covid-19 levels. Why?

COVID-19 has radically changed how people around the globe conduct their work. While some workers have returned to their places of work, every day more organizations announce they are asking employees to continue working from home. For many workers, remote work may become a standard, at least for the next several years. Some people are thrilled with no commutes, wearing pajama pants, and having no colleagues drop in to chat for what can become an extended time. But, I invite you, especially if y

During the global pandemic, how business manages its employee experience has become the most important driver of overall corporate and brand reputation.

Nothing can compensate for the human suffering, lives lost, and economic devastation resulting from the COVID-19 pandemic. Yet in the face of these challenging times, we are seeing the acceleration of two trends that could leave a positive mark on business and its role in society.

This blog is based on the April 22, 2020 webcast How COVID-19 Might Impact Consumers’ Attitudes about Sustainability, hosted by The Conference Board. Some responses have been edited and condensed for this format. To view the entirety of the webinar or download the presentation click here.

This blog is based on the April 23, 2020 webcast: How To Sustain The Focus On Customer Experience In Good AND Challenging Times, hosted by The Conference Board. Some responses have been edited for this format. To view the entirety of the webinar or download the presentation click here.

Some of the catastrophic economic and labor market statistics from recent weeks are actually not that important. The bigger question is what happens when the economy opens. While businesses will reopen and millions will return to work, recovery is unlikely to be complete for quite a while. We discuss which consumption categories will see the biggest drop in business during the (slow) recovery.

Jim Stengel, 2017 American Marketing Association Hall of Fame inductee and former Global Marketing Officer (GMO) at P&G sat down with The Conference Board’s own JP Kuehlwein to discuss how to translate purpose into powerful brands and profits, partner with startups, and remain helpful during the COVID-19 crisis.