Marketing Briefs

“Let the sun shine” could have been the slogan for the The Conference Board’s 2018 Corporate Communications Conference, held June 26-27. More than 150 corporate communicators took home new ideas to effectively get their messages out. Here are a couple quick-hit concepts from our speakers from great companies like Hilton, BASF, Boeing, State Farm, Love’s Travel Stops, Mars, American Express, IBM, Aflac, Seattle City Light, UPS, Bank of America Merchant Services, DuPont, Bridge Consulting.

A strong culture of innovation can energize and enable a company’s innovation performance. In turn, continuous innovation keeps a brand relevant and refreshed during periods of intensifying competition and frequent market disruptions.

I teach classes for the Rutgers Business School Executive Education, so I cross paths with savvy digital marketers on a constant basis. I have been asking them the same question for the last three years, “If people are really getting creeped out by the way marketers are sneaking around with their data, how come no one has started a business around data privacy?” And I never really got an answer that I understood. Not once.

As the Society for New Communications Research of The Conference Board (SNCR) prepares for its annual dinner and gala celebrating the 2018 Excellence in New Communications Awards, we’re happy to share this year’s winning case studies in a special edition of "SNCR 2020: Exploring New Communications Tools and Technologies."

Influencer marketing in the B2B world is a viable strategy, and there are real influencers out there who can help you achieve real marketing and business results. But they are not all created equal. Pick the wrong type of influencer and you won’t get the return you’re after.

With the recent controversy surrounding Facebook oversharing users’ personal data, a lesser-known social media app is surging with downloads, according to a report by CNBC. Vero promises never to share personal data and to stay ad free. Fourteen members of Forbes Communications Council weigh in on what brands should learn from Vero’s success when it comes to their own social media advertising efforts. Here is what they had to say.

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version.

Last week, a business acquaintance made a ballsy prediction on LinkedIn for which he took a fair amount of flak. Posting a comment, I noted that his essential point was not that much of a stretch. Of course, there were nuances to the argument, but a long statement with a bunch of caveats wouldn’t be nearly as interesting or thought-provoking. Predictions have to push at the edges or people won’t pay attention. So, I figured it was time to step onto the ledge and make some predictions.

The Society for New Communications Research of The Conference Board (SNCR) has published its latest SNCR 2020 article, "Symptoms, Causes, and Solutions to Silicon Valley's Disinformation Problem." Authored by SNCR Advisory Board member, Thomas Stoeckle, this piece takes a closer look at the layers of issues that have thrust young tech giants into the spotlight recently.

The Society for New Communications Research of The Conference Board (SNCR) has announced the winners of the 2018 SNCR Excellence in New Communications Awards.