The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 


Getting More from Your ABM Strategy with Personalization

FEBRUARY 04, 2021


So many of your B2B website's visitors are unknown. If only you could address those visitors and engage them you could improve your business results. But they're lurking in the shadows. 

 You've deployed an Account-based Marketing (ABM) strategy and technology to help engage those visitors but that's still leaving a lot of opportunity on the table. What you really need is a way to engage visitors regardless of what you know about them. 

 AI technologies can help make sense of visitor behavior data without needing to know the visitor. Once you've engaged them, it's more likely they'll self-identify through a download or form. The visitors have stepped from the darkness into the light. 

Learn how to increase your website engagement and conversion rates by marrying AI-powered personalization with your existing ABM stack in order to unlock data you’re not using today. 

By attending this webcast, viewers will be able to:

  • Differentiate between the three types of website visitors and technologies that engage each; 
  • Understand how AI — machine learning and natural language processing — can be applied to drive personalized experiences for both known and unknown visitors; and
  • Develop a strategy to utilize personal, firmographic, and anonymous data together to engage website visitors.

Who Should Attend: Managers, Directors, and Vice Presidents of marketing, digital marketing, web operations, and customer experience responsible for increasing website visitor engagement and conversion. Also, technical leaders looking to increase the value proposition of the marketing IT stack.

Getting More from Your ABM Strategy with Personalization

Getting More from Your ABM Strategy with Personalization

February 04, 2021 09:00 AM ET [09:00] (New York)

Support Our Work

Support our nonpartisan, nonprofit research and insights which help leaders address societal challenges.