Sustainability Watch: How to Build Sustainability-Based Brand Equity

Consumers have been increasingly interested in sustainability. While sustainability initiatives have become staples of corporate strategy in many companies around the globe, important questions remain.

This episode will feature insights on some of those questions from the The Conference Board Global Consumer Confidence Survey, conducted in collaboration with Nielsen in 64 markets throughout Asia, Europe, Latin America, the Middle East, Africa, and North America. Business executives will join the discussion to share their perspective, experiences, and best practices.

 Key takeaways:

  • What consumers mean by “sustainability” and how they view certain business sectors’ and policy makers’ sustainability efforts
  • Why consumers buy, don’t buy, and switch to and from sustainable brands and how they respond to brands that support certain social causes
  • How companies keep track of and respond to consumers’ attitudes, preferences, expectations, and perceptions regarding corporate sustainability features
  • Best practices to innovate around customers’ sustainability interest and build sustainability-based brand equity
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Denise Dahlhoff, PhD Rick Merriman Uwe G. Schulte, PhD
Sustainability Watch: How to Build Sustainability-Based Brand Equity
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SUSTAINABILITY WATCH

Sustainability Watch: How to Build Sustainability-Based Brand Equity

NOVEMBER 21, 2019

WATCH NOW

Consumers have been increasingly interested in sustainability. While sustainability initiatives have become staples of corporate strategy in many companies around the globe, important questions remain.

This episode will feature insights on some of those questions from the The Conference Board Global Consumer Confidence Survey, conducted in collaboration with Nielsen in 64 markets throughout Asia, Europe, Latin America, the Middle East, Africa, and North America. Business executives will join the discussion to share their perspective, experiences, and best practices.

 Key takeaways:

  • What consumers mean by “sustainability” and how they view certain business sectors’ and policy makers’ sustainability efforts
  • Why consumers buy, don’t buy, and switch to and from sustainable brands and how they respond to brands that support certain social causes
  • How companies keep track of and respond to consumers’ attitudes, preferences, expectations, and perceptions regarding corporate sustainability features
  • Best practices to innovate around customers’ sustainability interest and build sustainability-based brand equity

Speakers

Denise Dahlhoff, PhD

Director, Marketing & Communications Research
The Conference Board

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Rick Merriman

Vice President, Consumer Insight
Walt Disney Parks & Resorts

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Uwe G. Schulte, PhD (Moderator)

Senior Advisor, European Gover…
The Conference Board

Read Bio

On Demand Materials

Sustainability Watch

Sustainability Watch is a webcast that offers the latest research by The Conference Board and access to thought leaders in the fields of sustainability and the environment.

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