Data from the C-Suite Outlook 2024 and the CMO+CCO Meter indicate the continuing pioneering of the Marketing & Communications functions in exploring and experimenting with AI. It is anticipated that employees adapting the technology will bring an improved set of skills to work, helping to increase their value contribution to the greater organization.

Communicators and marketers have the significant and unique opportunity to influence how business and society embrace generative AI, while also building and protecting their brands with their stakeholders. 

We will hear from PwC US and Mexico Communications Leader, Megan DiSciullo, and PwC Chief Marketing Officer, Matt Lieberman, on how PwC is upskilling its workforce and empowering their Marketing & Communications functions with generative AI tools to innovate, work faster and create impact. 

Join us to discuss:

• Embracing GenAI tools in your CommsTech and MarTech stacks.
• How secure AI tools can safeguard sensitive information and guide responsible AI use.
• Leveraging GenAI to scale and personalize your communications.
• How to increase effectiveness and enhance creativity in content and other marketing activities. 

Webcast Highlights:

	AI as a solution to content challenges

	The value of being strategic advisors

	Concerns and optimism about AI

	AI enables mass personalization at scale

	Real-Life Examples of AI Benefits

	Ethics and Compliance in AI Usage