S5E7 - The EU Green Claims Directive: Tackling Greenwashing
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LET'S TALK SUSTAINABLE BUSINESS

S5E7 - The EU Green Claims Directive: Tackling Greenwashing

We talk to the European Commission's Malgorzata Golebiewska about the EU Green Claims Directive and its goal to prevent greenwashing and rebuild consumer trust.

Malgorzata Golebiewska is Team Leader for Environmental Footprint & Green Claims, DG Environment, at the European Commission. She leads the preparation and negotiation for the EU Green Claims Directive, a proposal to help combat greenwashing which sets out requirements on how to substantiate environmental claims and introduces rules on environmental labelling schemes. In this episode, we discuss the extent of greenwashing in the EU, how important it is to rebuild consumer trust and help consumers make more sustainable choices, and the role of labels such as the EU Ecolabel.

 S5E7 - The EU Green Claims Directive: Tackling Greenwashing

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Malgorzata Golebiewska is Team Leader for Environmental Footprint & Green Claims, DG Environment, at the European Commission. She leads the preparation and negotiation for the EU Green Claims Directive, a proposal to help combat greenwashing which sets out requirements on how to substantiate environmental claims and introduces rules on environmental labelling schemes. In this episode, we discuss the extent of greenwashing in the EU, how important it is to rebuild consumer trust and help consumers make more sustainable choices, and the role of labels such as the EU Ecolabel.

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