Making Your Message Stick Without Stinging: Marketing in 2025
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Making Your Message Stick Without Stinging: Marketing in 2025

20 December 2024 / Article

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How are marketers feeling as we approach 2025 and plan for the change in administration in the US? What has been the reaction to the polarization in the 2024 election campaign? The answer is marketers and their teams are positive, excited, and ready to drive growth by returning to trusted techniques that win over and delight customers without fueling negativitity.

How are marketers feeling as we approach 2025 and plan for the change in administration in the US? What has been the reaction to the polarization in the 2024 election campaign? The answer is marketers and their teams are positive, excited, and ready to drive growth by returning to trusted techniques that win over and delight customers without fueling negativitity.
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Authors

Ivan Pollard

Ivan Pollard Ivan Pollard

Center Leader, Marketing & Communications
The Conference Board

Read Bio

Anna Walker

Anna Walker Anna Walker

Program Manager
The Conference Board

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