No More Tiers: Navigating the Future of Consumer Demand across China's Cities (CHRO Strategic Implications)

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No More Tiers: Navigating the Future of Consumer Demand across China's Cities (CHRO Strategic Implications)

Authors:
Louise Keely
Andrew Polk
David Hoffman
Ethan Cramer-Flood
Brian Anderson
Ben Cheng
Xiaohui (Janet) Hao, PhD
Siqi Zhou
Publication Date:
December 14, 2015

One of the most significant questions for global business leaders over the next decade is how to capture Chinese consumption growth against a backdrop of deep structural challenges in China's economy. The two concepts presented in this report are designed to enhance strategic focus for chief human resources officers. The conclusions drawn will illuminate new market development requirements that warrant stronger and earlier engagement and enhanced touch points with prospective customers via online channels, which require new talents at the senior management level and across customer-facing functions.

City Strata Replacing the tier system, 11 city strata are identified and ranked, based on an analysis of 200 variables.
Connected Spenders Identifies the consumers within each stratum who are most likely to drive spending growth over the next decade.

Explore our full portfolio on the future of consumer spending in China.