The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 
LinkedIn Rules But Sales Potential May Lie with Twitter: The 2013 Inc. 500 and Social Media

LinkedIn continues to be the platform of choice among the Inc. 500 for the second year in a row; however, these companies think Twitter has the greatest potential for sales growth, according to the 2013 Inc. 500 study conducted by the Center for Marketing Research at the University of Massachusetts-Dartmouth. This study revisits the center’s work on the Inc. 500's social media use for the seventh consecutive year, making it a valuable and rare longitudinal study of corporate use of new communication tools. 

This report was originally distributed by the Society for New Communications Research, which officially merged with The Conference Board in January 2016.


Research Report (10 pgs)
Members: Sign in to see if this product is complimentary with your membership.
Non-members: Not available
(Click here to learn more about membership