Marketing & Communications Watch: ESG* - Exciting, Sustainable and a Growth Driver? The Impact on Corporate Marketing

About this Webcast

As consumer preferences evolve, CSR (corporate social responsibility) and ESG (environmental, social, and governance) are poised to become increasingly central drivers of global brand strategy and growth. CMOs and their teams will play a pivotal role in aligning corporate values across stakeholder groups and communicating them in the marketplace.

Suzanne Holder, CMO of John Hardy, Katya Hantel, Senior Director of Sustainability at Conagra Brands, and Balaji Ganapathy, Chief Social Responsibility Officer of Tata Consultancy Services, share fresh lessons from the frontlines of establishing a strong corporate ESG profile "from the inside-out."

Some of the topics to be discussed are:

  • Why our panelists dedicated their careers to this area
  • How ESG evolves and is understood differently by different stakeholders and companies
  • What that means in terms of communication or co-creation with various stakeholders
  • Where the accountability lies for which parts of this meta-projec
  • How it impacts brand strategy, marketing and the marketing organization
  • When to understand and comply and when to shape and be an activist

Attendees Will:

  • Discover why our panelists dedicate a big part of their careers to this area
  • Learn how ESG evolves and is understood differently by different stakeholders and companies
  • Find out what ESG means in terms of communication or co-creation with various stakeholders
  • Discuss where the accountability lies for which parts of this meta-project
  • Explore how ESG impacts brand strategy, marketing and the marketing organization
  • Understand when a company should comply with external pressures and when to shape and be an activist

Who Should Attend:

  • CEOs
  • CMOs
  • Chief Sustainability Officers
  • Chief Corporate Responsibility Officers
  • Business executive with an interest in ESG and its impact on an organization’s marketing function
 Watch Full Recording
Suzanne Hader Katya Hantel Balaji Ganapathy JP Kuehlwein
Marketing & Communications Watch: ESG* - Exciting, Sustainable and a Growth Driver? The Impact on Corporate Marketing
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MARKETING & COMMUNICATIONS WATCH

Marketing & Communications Watch: ESG* - Exciting, Sustainable and a Growth Driver? The Impact on Corporate Marketing

OCTOBER 28, 2021

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About this Webcast

As consumer preferences evolve, CSR (corporate social responsibility) and ESG (environmental, social, and governance) are poised to become increasingly central drivers of global brand strategy and growth. CMOs and their teams will play a pivotal role in aligning corporate values across stakeholder groups and communicating them in the marketplace.

Suzanne Holder, CMO of John Hardy, Katya Hantel, Senior Director of Sustainability at Conagra Brands, and Balaji Ganapathy, Chief Social Responsibility Officer of Tata Consultancy Services, share fresh lessons from the frontlines of establishing a strong corporate ESG profile "from the inside-out."

Some of the topics to be discussed are:

  • Why our panelists dedicated their careers to this area
  • How ESG evolves and is understood differently by different stakeholders and companies
  • What that means in terms of communication or co-creation with various stakeholders
  • Where the accountability lies for which parts of this meta-projec
  • How it impacts brand strategy, marketing and the marketing organization
  • When to understand and comply and when to shape and be an activist

Attendees Will:

  • Discover why our panelists dedicate a big part of their careers to this area
  • Learn how ESG evolves and is understood differently by different stakeholders and companies
  • Find out what ESG means in terms of communication or co-creation with various stakeholders
  • Discuss where the accountability lies for which parts of this meta-project
  • Explore how ESG impacts brand strategy, marketing and the marketing organization
  • Understand when a company should comply with external pressures and when to shape and be an activist

Who Should Attend:

  • CEOs
  • CMOs
  • Chief Sustainability Officers
  • Chief Corporate Responsibility Officers
  • Business executive with an interest in ESG and its impact on an organization’s marketing function

Speakers

Suzanne Hader

Chief Marketing Officer
John Hardy

Read Bio

Katya Hantel

Senior Director, Sustainability
Conagra Brands

Read Bio

Balaji Ganapathy

Chief Social Responsibility Officer | Global Head,…
Tata Consultancy Services

Read Bio

JP Kuehlwein (Moderator)

Marketing Principal, M&C Center
The Conference Board

Read Bio

On Demand Materials

Marketing & Communications Watch

Marketing & Communications Watch is a webcast connecting you to thought leaders who will help you and your company cut through the noise and make your voice heard. Add to that our statistically-based research and your business will have a playbook to guide you into the future.

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