The Evolving Corporate Communications Practice

About This Webcast

This will be the first look at a brand-new survey of almost 200 Corporate Communications leaders in some of the biggest and best companies in America. The survey, fielded in late October, reveals what CCOs are facing, thinking, and doing right now as they navigate through the vaccine mandate, back to work, economic uncertainty, workforce challenge, consumer optimism and resource constraints. 

Key Take-Aways

  • The role CCOs play in corporate strategy – in times of crisis versus times of calm
  • The gift of forced prioritization for CCCOs
  • The new acknowledgement in the workforce that there is "no back to normal"
  • The importance of continuing the journey of diversity and racial equity inside corporations
  • The application of technology and digital transformation to the work of the CCO
  • The evolving strategies around stakeholder engagement for CCOs

Who Should Attend

Corporate communications leaders and any business executives with an interest in the evolving role of communications within this country’s biggest and best companies.

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Craig E. Carroll, PhD Kim Sample Brian Henry
The Evolving Corporate Communications Practice
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MARKETING & COMMUNICATIONS WATCH

The Evolving Corporate Communications Practice

DECEMBER 09, 2021

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About This Webcast

This will be the first look at a brand-new survey of almost 200 Corporate Communications leaders in some of the biggest and best companies in America. The survey, fielded in late October, reveals what CCOs are facing, thinking, and doing right now as they navigate through the vaccine mandate, back to work, economic uncertainty, workforce challenge, consumer optimism and resource constraints. 

Key Take-Aways

  • The role CCOs play in corporate strategy – in times of crisis versus times of calm
  • The gift of forced prioritization for CCCOs
  • The new acknowledgement in the workforce that there is "no back to normal"
  • The importance of continuing the journey of diversity and racial equity inside corporations
  • The application of technology and digital transformation to the work of the CCO
  • The evolving strategies around stakeholder engagement for CCOs

Who Should Attend

Corporate communications leaders and any business executives with an interest in the evolving role of communications within this country’s biggest and best companies.

Speakers

Craig E. Carroll, PhD

Executive Director
Observatory on Corporate Reput…

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Kim Sample

President
PR Council

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Brian Henry

Senior Vice President, Communications
3M Company

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On Demand Materials

Marketing & Communications Watch

Marketing & Communications Watch is a webcast connecting you to thought leaders who will help you and your company cut through the noise and make your voice heard. Add to that our statistically-based research and your business will have a playbook to guide you into the future.

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