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23 August 2023 / Quick Take
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Copy LinkThis question, posed in our CMO+CCO Meter survey, highlights the evolving role of the communicator in more effectively propagating the corporate narrative around sustainability and ensuring all stakeholders are positively engaged.
To continue to expand the role of strategic counselor, CCOs must develop deeper skills in ESG and societal issues: This has been an area of focus for communications teams over the last three years, but CCOs believe the work in this area will continue to expand, and the expectations of stakeholders will keep growing. Therefore, their in-depth understanding of the intersection of the sustainable practices of their enterprise and the growth of their customer base must be enhanced. Regulations will impact corporate actions, but customer perceptions will also exert pressure. CCOs are in a crucial role, shaping the way the corporate story is told to “turn this pressure into diamonds,” as one communicator put it.
ESG actions were ranked the number-one area of work that CCOs expected to increase signifi
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