Loading...
A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.
The use of AI, especially its generative capabilities, has been advancing in marketing and communications, but AI’s unedited creative output can support brand differentiation only so much. This second benchmark report on marketers’ and communicators’ use of AI, based on a survey by The Conference Board in collaboration with Ragan Communications, underscores the need for humans to review and elevate AI’s creative output to ensure accurate, distinct, and on-brand content.
The Skills Gap for Future CCOs
July 09, 2024
CCOs Have Work to Do, but It Is Good Work
June 27, 2024
The Positive Mood of Marketing
June 27, 2024
CMOs and CCOs Say Hybrid Work Mostly Works for Their Teams
March 15, 2024
Ramped Up for Success?
March 05, 2024
Charts
Our AI and Automation Risk Index provides organizations a view of AI’s potential impacts across the job spectrum.
LEARN MORE
Charts
A national AI framework must promote safety, security, and innovation.
LEARN MORE
PRESS RELEASE
CED Provides Plan to Capitalize on AI While Safeguarding Against Its Risks
June 25, 2024
IN THE NEWS
Alex Heil on AI Electricity Demand
June 20, 2024
PRESS RELEASE
Report: The Rise of AI Threatens to Explode US Electricity
June 13, 2024
BRIEF
Companies Cannot Afford to Lag Behind on Implementing AI
May 08, 2024
IN THE NEWS
OpenAI’s Unique Setup Led to Governance Debacle
November 22, 2023
PRESS RELEASE
AI's Disinformation Capabilities Threaten Presidential Election—Highlighting Nee
September 26, 2023
Email
Linkedin
Facebook
Twitter
Copy Link
