Email
Linkedin
Facebook
Twitter
Copy Link
Corporate Communications Practices: 2022 Edition
March 30, 2022 | Report
Rapid Changes in the Corporate Communications Function
COVID-19 upended practices for corporate communicators. Events over the last two years made it difficult to rely on familiar response playbooks and timelines, and still rise to meet higher expectations for the communications team to become more strategic and empathetic while they themselves were feeling exhausted and overwhelmed.
Workloads expanded as chief communications officers (CCOs) took on greater responsibilities, often well outside of core activities as their companies navigated hybrid workplaces, societal and racial unrest, the spread of misinformation, accelerated digital transformations, and other high-impact events. As a result, the value that experienced communicators brought was more visible and important to leadership.
Corporate Communications Practices: 2022 Edition presents the key findings from a survey of senior communications executives from 198 private and publicly listed companies between October 15 and November 9, 2021. This report was developed in collaboration with the PR Council, the only association dedicated to supporting agencies with public relations offerings.
AUTHOR
- CREATE AN ACCOUNT SIGN IN
-
Only available to members. Become a member.
