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Short Cuts: IBM's CCO and the 'Tightening Aperture' [April 7, 2023]
April 07, 2023 | Newsletters & Alerts
Weekly Insights for What's Ahead from the Marketing & Communications Center:
- IBM’s Jonathan Adashek on ‘Tightening the Aperture’ for Marketing
- Inflation and spending moderated in February
- Communicators remain positive even if they are under resourced
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