With the global growth outlook remaining on the downside, there is stronger need than ever for companies to look towards new ways to create value. Sustainability is an opportunity to innovate and build brand equity by creating emotional connections and making consumers feel good about embracing sustainable brands. It’s a value generator rather than a cost strain.
This webcast discussed the results and insights from The Conference Board's forthcoming report on innovation and sustainability. We also heard from a leading practitioner about how sustainability innovation can unlock growth and impact.
Key Takeaways:
Sustainability Watch is a webcast that offers the latest research by The Conference Board and access to thought leaders in the fields of sustainability and the environment.
This On-Demand Webcast is Complimentary.